Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

S. Hart; R. Roselender; S. Hart

Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

S. Hart
, R. Roselender (Editor)
, S. Hart (Editor)

Marketing

Research output: Book/Report › Book

Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.

Original language	English
Place of Publication	United Kingdom
Number of pages	134
Publication status	Published - Jun 2001

Keywords

marketing and management
management accounting

Cite this

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Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

Abstract

Keywords

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