Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

S. Hart, R. Roselender (Editor), S. Hart (Editor)

Research output: Book/ReportBook

Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
LanguageEnglish
Place of PublicationUnited Kingdom
Number of pages134
Publication statusPublished - Jun 2001

Fingerprint

Management accounting practice
Management accounting
Strategic management accounting
Enactment
Interface management
Marketing
Field study
Manufacturing sector
Financial services
Retailing

Keywords

  • marketing and management
  • management accounting

Cite this

Hart, S. ; Roselender, R. (Editor) ; Hart, S. (Editor). / Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. United Kingdom, 2001. 134 p.
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Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. / Hart, S.; Roselender, R. (Editor); Hart, S. (Editor).

United Kingdom, 2001. 134 p.

Research output: Book/ReportBook

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