Abstract
The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
| Original language | English |
|---|---|
| Place of Publication | United Kingdom |
| Number of pages | 134 |
| Publication status | Published - Jun 2001 |
Keywords
- marketing and management
- management accounting