Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

S. Hart, R. Roselender (Editor), S. Hart (Editor)

Research output: Book/ReportBook

Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
Original languageEnglish
Place of PublicationUnited Kingdom
Number of pages134
Publication statusPublished - Jun 2001

Keywords

  • marketing and management
  • management accounting

Fingerprint Dive into the research topics of 'Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation'. Together they form a unique fingerprint.

  • Cite this