Marketing: An Introduction

G. Armstrong; P. Kotler; M.J. Harker; R. Brennan

Marketing: An Introduction

G. Armstrong
, P. Kotler
, M.J. Harker
, R. Brennan

Marketing

Research output: Book/Report › Book

Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

Original language	English
Place of Publication	Harlow, United Kingdom
Number of pages	648
Publication status	Published - 2009

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Marketing: An Introduction

Abstract

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