Marketing: An Introduction

Michael Harker; Ross Brennan; Philip Kotler; Gary Armstrong

Marketing: An Introduction

Michael Harker, Ross Brennan, Philip Kotler, Gary Armstrong

Marketing

Research output: Book/Report › Book

Abstract

This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

Original language	English
Place of Publication	Harlow
Number of pages	633
Edition	3
Publication status	Accepted/In press - 28 Jul 2015

Keywords

marketing
customer value
marketing strategies

Cite this

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Marketing: An Introduction

Abstract

Keywords

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