Marketing: An Introduction

Michael Harker, Ross Brennan, Philip Kotler, Gary Armstrong

Research output: Book/ReportBook


This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
Original languageEnglish
Place of PublicationHarlow
Number of pages633
Publication statusAccepted/In press - 28 Jul 2015


  • marketing
  • customer value
  • marketing strategies


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