Marketing: An Introduction

Michael Harker, Ross Brennan, Philip Kotler, Gary Armstrong

Research output: Book/ReportBook

Abstract

This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
Original languageEnglish
Place of PublicationHarlow
Number of pages633
Edition3
Publication statusAccepted/In press - 28 Jul 2015

Keywords

  • marketing
  • customer value
  • marketing strategies

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