Marketing: An Introduction

G. Armstrong; P. Kotler; M.J. Harker; R. Brennan

Marketing: An Introduction

G. Armstrong, P. Kotler, M.J. Harker, R. Brennan

Marketing

Research output: Book/Report › Book

Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

Original language	English
Place of Publication	Harlow, United Kingdom
Number of pages	648
Publication status	Published - 2009

Cite this

@book{fdf9e53ae63e41d9b2b5bc7614ceb125,

title = "Marketing: An Introduction",

abstract = "The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.",

author = "G. Armstrong and P. Kotler and M.J. Harker and R. Brennan",

note = "First European Edition http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/display.do?ct=display&doc=SUVOY793832&indx=1&vl(freeText0)=Introduction%20to%20Marketing%20AND%20armstrong&vl(69186824UI1)=all_items&fn=search&fctV=5977100&tab=local&fctN=facet_frbrgroupid&scp.scps=scope%3A(SU)&mode=Basic&dscnt=0&ct=search&cs=frb&vl(54032236UI0)=lsr02&dstmp=1266856937448&frbg=5977100&srt=date&indx=1&dum=true&vid=SUVU01",

year = "2009",

language = "English",

isbn = "9780273713951",

}

TY - BOOK

T1 - Marketing: An Introduction

AU - Armstrong, G.

AU - Kotler, P.

AU - Harker, M.J.

AU - Brennan, R.

N1 - First European Edition http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/display.do?ct=display&doc=SUVOY793832&indx=1&vl(freeText0)=Introduction%20to%20Marketing%20AND%20armstrong&vl(69186824UI1)=all_items&fn=search&fctV=5977100&tab=local&fctN=facet_frbrgroupid&scp.scps=scope%3A(SU)&mode=Basic&dscnt=0&ct=search&cs=frb&vl(54032236UI0)=lsr02&dstmp=1266856937448&frbg=5977100&srt=date&indx=1&dum=true&vid=SUVU01

PY - 2009

Y1 - 2009

N2 - The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

AB - The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

M3 - Book

SN - 9780273713951

BT - Marketing: An Introduction

CY - Harlow, United Kingdom

ER -

Marketing: An Introduction

Abstract

Fingerprint

Cite this