Marketing: An Introduction

G. Armstrong, P. Kotler, M.J. Harker, R. Brennan

Research output: Book/ReportBook

Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.
Original languageEnglish
Place of PublicationHarlow, United Kingdom
Number of pages648
Publication statusPublished - 2009

Cite this

Armstrong, G., Kotler, P., Harker, M. J., & Brennan, R. (2009). Marketing: An Introduction.