This paper looks at market share and customer satisfaction and ask if they always related?
|Publication status||Published - 2001|
|Event||30th Annual EMAC Conference - Bergen, Norway|
Duration: 29 May 2001 → …
|Conference||30th Annual EMAC Conference|
|Period||29/05/01 → …|
- market share
- customer satisfaction
Gounaris, S., Avlonitis, G., Kouremenos, A., Papavasileiou, N., & Papastathopoulou, P. (2001). Market share and customer satisfaction: are they always related?. 30th Annual EMAC Conference, Bergen, Norway.