Market share and customer satisfaction: are they always related?

Spiros Gounaris, George Avlonitis, Athanasios Kouremenos, Nikolaos Papavasileiou, Paulina Papastathopoulou

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at market share and customer satisfaction and ask if they always related?
Original languageEnglish
Publication statusPublished - 2001
Event30th Annual EMAC Conference - Bergen, Norway
Duration: 29 May 2001 → …

Conference

Conference30th Annual EMAC Conference
CountryNorway
CityBergen
Period29/05/01 → …

Keywords

  • market share
  • customer satisfaction

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