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Market orientation versus quality orientation: sources of superior business performance
Susan Hart, Wuthichai Sittimalakrom
Marketing
Research output
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Contribution to journal
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Article
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peer-review
37
Citations (Scopus)
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Social Sciences
Market Orientation
100%
Performance
100%
Quality
100%
Superior
100%
Enterprises
100%
Research
33%
Stem
16%
Evidence
16%
Consequences
16%
Attempt
16%
Organizations
16%