Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context

Renzo Cordina, Babak Taheri, Bititci Umit, Martin Gannon

Research output: Contribution to conferencePaper

17 Downloads (Pure)
Original languageEnglish
Pages1-8
Number of pages8
Publication statusPublished - 24 Aug 2017
EventBritish Accounting and Finance Association Scottish Area Group Annual Conference 2017 - Aberdeen, United Kingdom
Duration: 24 Aug 201724 Aug 2017
http://www.bafa.ac.uk/subgroups/regional/scottish/events/upcoming-events/bafa-scottish-area-group-annual-conference.html

Conference

ConferenceBritish Accounting and Finance Association Scottish Area Group Annual Conference 2017
Abbreviated titleBAFA Scotland 2017
CountryUnited Kingdom
CityAberdeen
Period24/08/1724/08/17
Internet address

Keywords

  • performance measurement
  • travel agency
  • tourism industry
  • intangible services
  • accounting approaches
  • financial performance measures
  • non-financial performance measures

Cite this

Cordina, R., Taheri, B., Umit, B., & Gannon, M. (2017). Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context. 1-8. Paper presented at British Accounting and Finance Association Scottish Area Group Annual Conference 2017, Aberdeen, United Kingdom.