Markenmanagement in internationalen märkten

H. Evanschitzky, D. Ahlert, David Woisetschläger

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

To be assertained

Original language	English
Title of host publication	Internationalisierung von dienstleistungen (Bruhn M., Stauss, B.)
Pages	229-252
Number of pages	23
Publication status	Published - 2005

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title = "Markenmanagement in internationalen m{\"a}rkten",

abstract = "To be assertained",

keywords = "To be assertained",

author = "H. Evanschitzky and D. Ahlert and David Woisetschl{\"a}ger",

note = "AHR",

year = "2005",

language = "English",

pages = "229--252",

booktitle = "Internationalisierung von dienstleistungen (Bruhn M., Stauss, B.)",

}