Manufacturing franchising: transferring the service experience

Lee Hayfron, Allan Carrie, Umit Bititci, K.V. Pandya

Research output: Contribution to conferencePaper

Abstract

This paper presents work on a project researching the contribution which franchising can make to improved responsiveness among manufacturing companies. A number of papers have been published already. This paper considers the established practices of franchising in the service industry and the extent to which they can be applied directly in manufacturing or whether different approaches are needed.
The paper presents a definition of manufacturing franchising, indicating key characteristics. The typical steps in establishing a franchise are presented. This is followed by a discussion of the principal aspects of franchising, indicating their likely impact in manufacturing. The conclusion summarises the key points of this discussion.
Original languageEnglish
Number of pages8
Publication statusPublished - 1998
EventResponsiveness in Manufacturing, IEE Workshop - , United Kingdom
Duration: 1 Jan 1998 → …

Conference

ConferenceResponsiveness in Manufacturing, IEE Workshop
CountryUnited Kingdom
Period1/01/98 → …

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Keywords

  • manufacturing franchising
  • service experience
  • transferring

Cite this

Hayfron, L., Carrie, A., Bititci, U., & Pandya, K. V. (1998). Manufacturing franchising: transferring the service experience. Paper presented at Responsiveness in Manufacturing, IEE Workshop, United Kingdom.