Manufacturing franchising and enterprise networks

Lee Hayfron, A.S. Carrie, Umit Bititci, K.V. Pandya

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion
Original languageEnglish
Title of host publicationStrategic management of the manufacturing value chain
EditorsU.S. Bititci, A.S. Carrie
Pages315-322
Number of pages7
Publication statusPublished - 1998
EventIFIP WG5.7 Annual Working Conference on Strategic Management of the Manufacturing Value Chain - , United Kingdom
Duration: 1 Jan 1998 → …

Publication series

NameInternational Federation for Information Processing
Volume2
ISSN (Print)1571-5736

Conference

ConferenceIFIP WG5.7 Annual Working Conference on Strategic Management of the Manufacturing Value Chain
CountryUnited Kingdom
Period1/01/98 → …

Keywords

  • manufacturing franchising
  • enterprise networks

Cite this

Hayfron, L., Carrie, A. S., Bititci, U., & Pandya, K. V. (1998). Manufacturing franchising and enterprise networks. In U. S. Bititci, & A. S. Carrie (Eds.), Strategic management of the manufacturing value chain (pp. 315-322). (International Federation for Information Processing; Vol. 2).