@inproceedings{805735f9752645188655c20eb0d29f73,
title = "Manufacturing franchising and enterprise networks",
abstract = "Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion",
keywords = "manufacturing franchising, enterprise networks",
author = "Lee Hayfron and A.S. Carrie and Umit Bititci and K.V. Pandya",
year = "1998",
doi = "10.1007/978-0-387-35321-0_35",
language = "English",
isbn = "0412827107",
series = "International Federation for Information Processing",
pages = "315--322",
editor = "U.S. Bititci and A.S. Carrie",
booktitle = "Strategic management of the manufacturing value chain",
note = "IFIP WG5.7 Annual Working Conference on Strategic Management of the Manufacturing Value Chain ; Conference date: 01-01-1998",
}