Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Translated title of the contribution: Management of Strategic Relations: Marketing & Sales for Key Account Customers

Spiros Gounaris, Vlasis Stathakopoulos

Research output: Book/ReportBook

Abstract

The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.
Translated title of the contributionManagement of Strategic Relations: Marketing & Sales for Key Account Customers
Original languageOther
Place of PublicationAthens
Number of pages332
Publication statusPublished - 2006

Keywords

  • strategic relationship management
  • marketing
  • sales
  • clients
  • strategic importance

Cite this