Making strategy work

Paul Raimond, Colin Eden

    Research output: Contribution to journalArticlepeer-review

    14 Citations (Scopus)


    Through research and working with a number of organizations the authors have developed an approach to planning for strategic change. The planner is ‘change agent’—a facilitator who helps operating managers to plan rather than presenting them with a corporate plan devised solely by planners. The key features of this approach are described, an important factor being the use of an external consultant as change agent—someone outside the company politics—and the need to invite to the planning meeting all the people whose active involvement is essential to the implementation of the plan.
    Original languageEnglish
    Pages (from-to)97-105
    Number of pages9
    JournalLong Range Planning
    Issue number5
    Publication statusPublished - Oct 1990


    • strategy
    • work
    • planning
    • strategic change
    • change agent
    • planner


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