Making Strategy: The Journey of Strategic Management

Colin Eden, Fran Ackermann

Research output: Book/ReportBook

Abstract

This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources.
It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes.
Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of strategy-making; and using computer support for strategy-making, organizational learning and strategy-delivery.
Original languageEnglish
Place of PublicationLondon
Number of pages528
Publication statusPublished - 19 Oct 1998

Keywords

  • making strategy
  • strategic management
  • political feasibility
  • role of participation
  • stakeholder management
  • alternative futures
  • computer support
  • organizational learning and strategy-delivery

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