Making Strategy: Mapping Out Strategic Success

Fran Ackermann, Colin Eden

Research output: Book/ReportBook


This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME's, as well as the top management teams of public and for-profit organizations.

Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.
Original languageEnglish
Place of PublicationLondon
Number of pages376
Publication statusPublished - Aug 2011


  • management science
  • strategy
  • strategic success


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