Making sense of consumer disadvantage

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter tries to make sense of consumer disadvantage.
LanguageEnglish
Title of host publicationCritical Marketing: Defining the Field
Pages178-192
Number of pages14
Publication statusPublished - 2007

Fingerprint

Sensemaking
Disadvantage

Keywords

  • consumer disadvantage
  • marketing

Cite this

Hamilton, K. L. (2007). Making sense of consumer disadvantage. In Critical Marketing: Defining the Field (pp. 178-192)
Hamilton, K.L. / Making sense of consumer disadvantage. Critical Marketing: Defining the Field. 2007. pp. 178-192
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Hamilton, KL 2007, Making sense of consumer disadvantage. in Critical Marketing: Defining the Field. pp. 178-192.

Making sense of consumer disadvantage. / Hamilton, K.L.

Critical Marketing: Defining the Field. 2007. p. 178-192.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Hamilton KL. Making sense of consumer disadvantage. In Critical Marketing: Defining the Field. 2007. p. 178-192