Making sense of consumer disadvantage

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter tries to make sense of consumer disadvantage.
Original languageEnglish
Title of host publicationCritical Marketing: Defining the Field
Pages178-192
Number of pages14
Publication statusPublished - 2007

Keywords

  • consumer disadvantage
  • marketing

Cite this

Hamilton, K. L. (2007). Making sense of consumer disadvantage. In Critical Marketing: Defining the Field (pp. 178-192)