Making objective decisions

Fred Lemke, Keith Goffin

Research output: Contribution to journalArticle

Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand
to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.
Translated title of the contributionMaking objective decisions
LanguageGerman
Pages10-12
Number of pages3
JournalWissensmanagement – Das Magazin für Führungskräfte
Issue number7
Publication statusPublished - 2005

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Innovation
Portfolio management

Keywords

  • innovations
  • portfolio management
  • supplier management

Cite this

Lemke, Fred ; Goffin, Keith. / Auswahlentscheidungen objektiv treffen. In: Wissensmanagement – Das Magazin für Führungskräfte. 2005 ; No. 7. pp. 10-12.
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Auswahlentscheidungen objektiv treffen. / Lemke, Fred; Goffin, Keith.

In: Wissensmanagement – Das Magazin für Führungskräfte, No. 7, 2005, p. 10-12.

Research output: Contribution to journalArticle

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