Auswahlentscheidungen objektiv treffen

Translated title of the contribution: Making objective decisions

Fred Lemke, Keith Goffin

Research output: Contribution to journalArticle

Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand
to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.
Original languageGerman
Pages (from-to)10-12
Number of pages3
JournalWissensmanagement – Das Magazin für Führungskräfte
Issue number7
Publication statusPublished - 2005

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Keywords

  • innovations
  • portfolio management
  • supplier management

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