Making internationalisation decisions: how heuristics and biases affect the reasoning processes of leaders of small and medium-sized firms

Social Sciences

• medium-sized firm 100%
• internationalization 62%
• heuristics 58%
• leader 39%
• trend 30%
• small and medium-sized enterprise 27%
• firm 15%
• national border 11%
• experiential knowledge 6%
• decision making 6%
• literature 6%
• transaction costs 5%
• market 5%
• recycling 5%