Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

Caroline Marchant, Maria Karampela, David Marshall

Research output: Working paper/Preprint/Pre-registration › Case study

Abstract

The case delves into the issues and opportunities of marketing planning for non-profit organisations.

Original language	English
Place of Publication	Cranfield University, Wharley End
Number of pages	17
Publication status	Published - Jan 2015

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