Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

Caroline Marchant, Maria Karampela, David Marshall

Research output: Working paperCase study

Abstract

The case delves into the issues and opportunities of marketing planning for non-profit organisations.
Original languageEnglish
Place of PublicationCranfield University, Wharley End
Number of pages17
Publication statusPublished - Jan 2015

Keywords

  • marketing planning
  • not-for-profit sector
  • charity marketing
  • case study

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