Maggie's Monster Bike & Hike Event

Marketing Planning in the Charity/Not-For-Profit Sector

Caroline Marchant, Maria Karampela, David Marshall

Research output: Working paperCase study

Abstract

The case delves into the issues and opportunities of marketing planning for non-profit organisations.
Original languageEnglish
Place of PublicationCranfield University, Wharley End
Number of pages17
Publication statusPublished - Jan 2015

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Nonprofit organization
Marketing planning
Charity
Event marketing

Keywords

  • marketing planning
  • not-for-profit sector
  • charity marketing
  • case study

Cite this

Marchant, C., Karampela, M., & Marshall, D. (2015). Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector. Cranfield University, Wharley End.
Marchant, Caroline ; Karampela, Maria ; Marshall, David. / Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. Cranfield University, Wharley End, 2015.
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Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. / Marchant, Caroline; Karampela, Maria; Marshall, David.

Cranfield University, Wharley End, 2015.

Research output: Working paperCase study

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Marchant C, Karampela M, Marshall D. Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector. Cranfield University, Wharley End. 2015 Jan.