Living the brand in socio-ecological banks

Alan Wilson, Heiner Evanschitzky, Heinz Brodbeck

Research output: Contribution to conference › Paper

Abstract

This paper discusses living the brand in socio-ecological banks.

Original language	English
Publication status	Published - Jun 2012
Event	AMA SERVSIG International Research Conference 2012 - Helsinki, Finland Duration: 7 Jun 2012 → …

Conference	AMA SERVSIG International Research Conference 2012
Country/Territory	Finland
City	Helsinki
Period	7/06/12 → …

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title = "Living the brand in socio-ecological banks",

abstract = "This paper discusses living the brand in socio-ecological banks.",

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author = "Alan Wilson and Heiner Evanschitzky and Heinz Brodbeck",

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note = "AMA SERVSIG International Research Conference 2012 ; Conference date: 07-06-2012",

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AU - Evanschitzky, Heiner

AU - Brodbeck, Heinz

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AB - This paper discusses living the brand in socio-ecological banks.

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KW - brands

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