Living the brand in socio-ecological banks

Alan Wilson, Heiner Evanschitzky, Heinz Brodbeck

Research output: Contribution to conferencePaper

Abstract

This paper discusses living the brand in socio-ecological banks.
Original languageEnglish
Publication statusPublished - Jun 2012
EventAMA SERVSIG International Research Conference 2012 - Helsinki, Finland
Duration: 7 Jun 2012 → …

Conference

ConferenceAMA SERVSIG International Research Conference 2012
CountryFinland
CityHelsinki
Period7/06/12 → …

Keywords

  • branding
  • brands

Cite this

Wilson, A., Evanschitzky, H., & Brodbeck, H. (2012). Living the brand in socio-ecological banks. Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland.