Living the brand in socio-ecological banks

Alan Wilson, Heiner Evanschitzky, Heinz Brodbeck

Research output: Contribution to conferencePaper

Abstract

This paper discusses living the brand in socio-ecological banks.

Conference

ConferenceAMA SERVSIG International Research Conference 2012
CountryFinland
CityHelsinki
Period7/06/12 → …

Keywords

  • branding
  • brands

Cite this

Wilson, A., Evanschitzky, H., & Brodbeck, H. (2012). Living the brand in socio-ecological banks. Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland.
Wilson, Alan ; Evanschitzky, Heiner ; Brodbeck, Heinz. / Living the brand in socio-ecological banks. Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland.
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author = "Alan Wilson and Heiner Evanschitzky and Heinz Brodbeck",
year = "2012",
month = "6",
language = "English",
note = "AMA SERVSIG International Research Conference 2012 ; Conference date: 07-06-2012",

}

Wilson, A, Evanschitzky, H & Brodbeck, H 2012, 'Living the brand in socio-ecological banks' Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland, 7/06/12, .

Living the brand in socio-ecological banks. / Wilson, Alan; Evanschitzky, Heiner; Brodbeck, Heinz.

2012. Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Living the brand in socio-ecological banks

AU - Wilson, Alan

AU - Evanschitzky, Heiner

AU - Brodbeck, Heinz

PY - 2012/6

Y1 - 2012/6

N2 - This paper discusses living the brand in socio-ecological banks.

AB - This paper discusses living the brand in socio-ecological banks.

KW - branding

KW - brands

UR - http://www.hanken.fi/public/en/servsig2012

M3 - Paper

ER -

Wilson A, Evanschitzky H, Brodbeck H. Living the brand in socio-ecological banks. 2012. Paper presented at AMA SERVSIG International Research Conference 2012, Helsinki, Finland.