| Original language | English |
|---|---|
| Publication status | Published - 2007 |
| Event | 36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 http://www.emac-online.org/r/default.asp?iId=FMLGJL |
Conference
| Conference | 36th EMAC Annual Conference 2007 |
|---|---|
| Abbreviated title | EMAC |
| Country/Territory | Iceland |
| City | Reykjavik |
| Period | 22/05/07 → 25/05/07 |
| Other | Flexible Marketing in an Unpredictable World |
| Internet address |
Keywords
- ICT adoption
- performance management