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Lingua franca
M.J. Harker
Marketing
Research output
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Contribution to journal
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Article
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peer-review
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Arts and Humanities
Customers
100%
Lingua Franca
100%
Paper
50%
Enterprise
50%
Benefits
16%
Anthropomorphism
16%
Qualitative Method
16%
Gender
8%
Marketing
8%
Majority
8%
Perception
8%
Conceptual
8%
Social Sciences
Customer
50%
Metaphor
50%
Typology
16%
Focus Group
16%
Qualitative Method
16%
Feature
8%
Economic and Social Development
8%
Application
8%
Gender
8%
Perception
8%
Relationship Marketing
8%
Prominent
8%
Academy
8%
Psychology
Focus Group
33%
Metaphors
25%
Theoretical Development
8%
Economics, Econometrics and Finance
Relationship Marketing
8%