Legal regulation of risk in B2C electronic commerce - from top-down regulation to promoting consumer trust

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRisk and Choice in Consumer Society
EditorsI Ramsay, J Salloum, N Horrox, G Mowatt
Place of PublicationAthens
Pages121-142
Number of pages21
Publication statusPublished - 2007

Cite this

Gillies, L. (2007). Legal regulation of risk in B2C electronic commerce - from top-down regulation to promoting consumer trust. In I. Ramsay, J. Salloum, N. Horrox, & G. Mowatt (Eds.), Risk and Choice in Consumer Society (pp. 121-142).