Abstract
This paper presents initial findings on how twenty leaders, at the highest level in the international hospitality industry, use stories to create, disseminate and sustain corporate culture within their organisations. The paper focuses on a method for the application of hermeneutics and demonstrates, through analysing phenomenological interviews with leaders, that storytelling is an important strategic method of communication. Not only does the paper present insights on how storytelling is fundamental to leadership in the contemporary commercial hospitality industry it also reveals, through empirical research, how stories can be used as a data source.
Original language | English |
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Number of pages | 6 |
Publication status | Published - 11 Oct 2008 |
Event | EuroCHRIE 2008 Congress - Dubai, United Arab Emirates Duration: 11 Oct 2008 → 14 Oct 2008 |
Conference
Conference | EuroCHRIE 2008 Congress |
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City | Dubai, United Arab Emirates |
Period | 11/10/08 → 14/10/08 |
Keywords
- leadership
- hermeneutics
- storytelling
- hospitality management
- organisational behaviour