Launch pad: creating the business case for innovation

Gerald D. O'Neill, Sharon C. Ballard, Jonathan Levie

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInnovation Leadership
Subtitle of host publicationCreating the Landscape of Healthcare
EditorsTim Porter-O'Grady, Kathy Malloch
Place of PublicationLondon
Pages135-166
Number of pages32
Publication statusPublished - 4 Nov 2009

Keywords

  • health care systems
  • innovation
  • business model

Cite this

O'Neill, G. D., Ballard, S. C., & Levie, J. (2009). Launch pad: creating the business case for innovation. In T. Porter-O'Grady, & K. Malloch (Eds.), Innovation Leadership: Creating the Landscape of Healthcare (pp. 135-166).