Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation

Sorim Chung, Maria Karampela

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

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2021
Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e-commerce settings
Chung, S. & Karampela, M., 30 Sept 2021, In: Psychology and Marketing. 38, 9, p. 1498-1512 15 p.
Research output: Contribution to journal › Article › peer-review

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6 Citations (Scopus)

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