Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation

Sorim Chung; Maria Karampela

Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation

Sorim Chung, Maria Karampela

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

38 Downloads (Pure)

Abstract

Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

Original language	English
Title of host publication	Advances in Consumer Research
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	653-654
Number of pages	2
Publication status	Published - 1 Jun 2021
Event	Association for Consumer Research Annual Conference 2020: Rendez-vous in the City Of Light - Paris, France Duration: 1 Oct 2020 → 4 Oct 2020

Conference

Conference	Association for Consumer Research Annual Conference 2020
Country/Territory	France
City	Paris
Period	1/10/20 → 4/10/20

Keywords

e-commerce
visual framing
screen size

Access to Document

Chung-Karampela-ACR2020-Larger-screen-inaccurate-perceptions-investigating-visual-framing-effectsAccepted author manuscript, 152 KB

https://www.acrwebsite.org/volumes/2662647/volumes/v48/NA-48

Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e-commerce settings
Chung, S. & Karampela, M., 30 Sept 2021, In: Psychology and Marketing. 38, 9, p. 1498-1512 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
13 Link opens in a new tab Citations (Scopus)

58 Downloads (Pure)

Cite this

@inproceedings{3067b89d92c54fd68fdce5147a3089f7,

title = "Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation",

abstract = "Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers{\textquoteright} accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers{\textquoteright} websites.",

keywords = "e-commerce, visual framing, screen size",

author = "Sorim Chung and Maria Karampela",

year = "2021",

month = jun,

day = "1",

language = "English",

pages = "653--654",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "United States",

note = "Association for Consumer Research Annual Conference 2020 : Rendez-vous in the City Of Light ; Conference date: 01-10-2020 Through 04-10-2020",

}

Chung, S & Karampela, M 2021, Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation. in Advances in Consumer Research. Association for Consumer Research, Duluth, MN, pp. 653-654, Association for Consumer Research Annual Conference 2020, Paris, France, 1/10/20. <https://www.acrwebsite.org/volumes/2662647/volumes/v48/NA-48>

TY - GEN

T1 - Larger screen, inaccurate perceptions

T2 - Association for Consumer Research Annual Conference 2020

AU - Chung, Sorim

AU - Karampela, Maria

PY - 2021/6/1

Y1 - 2021/6/1

N2 - Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

AB - Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

KW - e-commerce

KW - visual framing

KW - screen size

M3 - Conference contribution book

SP - 653

EP - 654

BT - Advances in Consumer Research

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 1 October 2020 through 4 October 2020

ER -

Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation

Abstract

Conference

Keywords

Access to Document

Fingerprint

Research output

Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e-commerce settings

Cite this