Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation

Sorim Chung, Maria Karampela

Research output: Contribution to conferencePaperpeer-review

Abstract

Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.
Original languageEnglish
Publication statusPublished - 1 Oct 2020
EventAssociation for Consumer Research Annual Conference 2020: Rendez-vous in the City Of Light - Paris, France
Duration: 1 Oct 20204 Oct 2020

Conference

ConferenceAssociation for Consumer Research Annual Conference 2020
CountryFrance
CityParis
Period1/10/204/10/20

Keywords

  • e-commerce
  • visual framing
  • screen size

Cite this