Research output per year
Research output per year
Abstract
Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Place of Publication | Duluth, MN |
| Pages | 653-654 |
| Number of pages | 2 |
| Publication status | Published - 1 Jun 2021 |
| Event | Association for Consumer Research Annual Conference 2020: Rendez-vous in the City Of Light - Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 |
Conference
| Conference | Association for Consumer Research Annual Conference 2020 |
|---|---|
| Country/Territory | France |
| City | Paris |
| Period | 1/10/20 → 4/10/20 |
Keywords
- e-commerce
- visual framing
- screen size
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Dive into the research topics of 'Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation'. Together they form a unique fingerprint.Research output
- 1 Article
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Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e-commerce settings
Chung, S. & Karampela, M., 30 Sept 2021, In: Psychology and Marketing. 38, 9, p. 1498-1512 15 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus)