Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.
|Publication status||Published - 1 Oct 2020|
|Event||Association for Consumer Research Annual Conference 2020: Rendez-vous in the City Of Light - Paris, France|
Duration: 1 Oct 2020 → 4 Oct 2020
|Conference||Association for Consumer Research Annual Conference 2020|
|Period||1/10/20 → 4/10/20|
- visual framing
- screen size