Labour of love: reforging community ownership and identity

Matthew Alexander; Kathy Hamilton

Labour of love: reforging community ownership and identity

Marketing

Research output: Contribution to conference › Other › peer-review

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

Original language	English
Publication status	Published - 4 Oct 2012
Event	Association of Consumer Research - Vancouver, Canada Duration: 4 Oct 2012 → 6 Oct 2012

Conference

Conference	Association of Consumer Research
Country/Territory	Canada
City	Vancouver
Period	4/10/12 → 6/10/12

Keywords

film festival
community ownership
identity
labour of love
reforging

Cite this

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title = "Labour of love: reforging community ownership and identity",

abstract = "This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits",

keywords = "film festival, community ownership, identity, labour of love, reforging",

author = "Matthew Alexander and Kathy Hamilton",

year = "2012",

month = oct,

day = "4",

language = "English",

note = "Association of Consumer Research ; Conference date: 04-10-2012 Through 06-10-2012",

}

TY - CONF

T1 - Labour of love

T2 - Association of Consumer Research

AU - Alexander, Matthew

AU - Hamilton, Kathy

PY - 2012/10/4

Y1 - 2012/10/4

N2 - This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

AB - This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

KW - film festival

KW - community ownership

KW - identity

KW - labour of love

KW - reforging

UR - https://vimeo.com/41132219

M3 - Other

Y2 - 4 October 2012 through 6 October 2012

ER -

Labour of love: reforging community ownership and identity

Abstract

Conference

Keywords

Other files and links

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Cite this