Labour of love: reforging community ownership and identity

Research output: Contribution to conferenceOther

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits
Original languageEnglish
Publication statusPublished - 4 Oct 2012
EventAssociation of Consumer Research - Vancouver, Canada
Duration: 4 Oct 20126 Oct 2012

Conference

ConferenceAssociation of Consumer Research
CountryCanada
CityVancouver
Period4/10/126/10/12

Keywords

  • film festival
  • community ownership
  • identity
  • labour of love
  • reforging

Cite this