Labour of love: reforging community ownership and identity

Research output: Contribution to conferenceOther

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits
LanguageEnglish
Publication statusPublished - 4 Oct 2012
EventAssociation of Consumer Research - Vancouver, Canada
Duration: 4 Oct 20126 Oct 2012

Conference

ConferenceAssociation of Consumer Research
CountryCanada
CityVancouver
Period4/10/126/10/12

Fingerprint

guerrilla
community work
community
firm
market

Keywords

  • film festival
  • community ownership
  • identity
  • labour of love
  • reforging

Cite this

Alexander, M., & Hamilton, K. (2012). Labour of love: reforging community ownership and identity. Association of Consumer Research, Vancouver, Canada.
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title = "Labour of love: reforging community ownership and identity",
abstract = "This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits",
keywords = "film festival, community ownership, identity, labour of love, reforging",
author = "Matthew Alexander and Kathy Hamilton",
year = "2012",
month = "10",
day = "4",
language = "English",
note = "Association of Consumer Research ; Conference date: 04-10-2012 Through 06-10-2012",

}

Alexander, M & Hamilton, K 2012, 'Labour of love: reforging community ownership and identity' Association of Consumer Research, Vancouver, Canada, 4/10/12 - 6/10/12, .

Labour of love : reforging community ownership and identity. / Alexander, Matthew; Hamilton, Kathy.

2012. Association of Consumer Research, Vancouver, Canada.

Research output: Contribution to conferenceOther

TY - CONF

T1 - Labour of love

T2 - reforging community ownership and identity

AU - Alexander, Matthew

AU - Hamilton, Kathy

PY - 2012/10/4

Y1 - 2012/10/4

N2 - This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

AB - This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

KW - film festival

KW - community ownership

KW - identity

KW - labour of love

KW - reforging

UR - https://vimeo.com/41132219

M3 - Other

ER -

Alexander M, Hamilton K. Labour of love: reforging community ownership and identity. 2012. Association of Consumer Research, Vancouver, Canada.