Kyrgyzstan's 'manas' epos millennium celebrations: post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism

Karen Thompson, Peter Schofield, Nicola Foster, Gulnara Bakieva

Research output: Chapter in Book/Report/Conference proceedingChapter

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The paper addresses the symbolic nature of the Manas epos and its influence on both the unification of Kyrgyzstan and the enhancement of the country's national and Turkic identity. The case of the Manas epos millennium celebrations event is then used to illustrate the relationship between the uses of the Manas 'legend' in the construction of a national identity and in the positioning of the cultural tourism product. The paper subsequently assess the potential usefulness of the Manas epos in the creation of a destination image for Kyrgyzstan and in the positioning of Kyrgyzstan in the global tourism marketplace.
Original languageEnglish
Title of host publicationFestivals, Tourism and Social Change
EditorsDavid Picard, Mike Robinson
Place of PublicationClevedon
Number of pages18
Publication statusPublished - 12 Oct 2006


  • Kyrgyzstan
  • turkic culture
  • strategic marketing
  • cultural tourism
  • hospitality industry
  • tourism

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