Key account manager's role of establishing trust

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 17 Mar 2008
Event2nd International Conference of the Global Sales Science Institute (GSSI) - Athens, Greece
Duration: 17 Mar 200817 Mar 2008

Conference

Conference2nd International Conference of the Global Sales Science Institute (GSSI)
CountryGreece
CityAthens
Period17/03/0817/03/08

Keywords

  • key account managent
  • sales strategies
  • trust

Cite this

Marck, M. (2008). Key account manager's role of establishing trust. Paper presented at 2nd International Conference of the Global Sales Science Institute (GSSI), Athens, Greece.