Key account manager's role of establishing trust

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 17 Mar 2008
Event	2nd International Conference of the Global Sales Science Institute (GSSI) - Athens, Greece Duration: 17 Mar 2008 → 17 Mar 2008

Conference	2nd International Conference of the Global Sales Science Institute (GSSI)
Country	Greece
City	Athens
Period	17/03/08 → 17/03/08

Cite this

Marck, M. (2008). Key account manager's role of establishing trust. Paper presented at 2nd International Conference of the Global Sales Science Institute (GSSI), Athens, Greece.

@conference{0d8bcf665b8148bda8ca7dd1db3b6837,

title = "Key account manager's role of establishing trust",

keywords = "key account managent, sales strategies, trust",

author = "Michael Marck",

year = "2008",

month = "3",

day = "17",

language = "English",

note = "2nd International Conference of the Global Sales Science Institute (GSSI) ; Conference date: 17-03-2008 Through 17-03-2008",

}