Abstract
1.
Conceptualize and empirically validate a multidimensional
approach of
Key Account Management Orientation
(KAMO) and
2.
Explore potential influences on different dimensions of KAM
effectiveness.
| Language | English |
|---|---|
| Number of pages | 20 |
| Publication status | Published - 2008 |
| Event | 2nd International Conference of the Global Sales Science Institute (GSSI) - Athens, Greece Duration: 17 Mar 2008 → 17 Mar 2008 |
Conference
| Conference | 2nd International Conference of the Global Sales Science Institute (GSSI) |
|---|---|
| Country | Greece |
| City | Athens |
| Period | 17/03/08 → 17/03/08 |
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Keywords
- key account management
- orientation
- implications
- empirical examination
Cite this
}
Key account management orientation and its implications : an empirical examination. / Gounaris, Spiros; Tzempelikos, Nektarios.
2008. Paper presented at 2nd International Conference of the Global Sales Science Institute (GSSI), Athens, Greece.Research output: Contribution to conference › Paper
TY - CONF
T1 - Key account management orientation and its implications
T2 - an empirical examination
AU - Gounaris, Spiros
AU - Tzempelikos, Nektarios
PY - 2008
Y1 - 2008
N2 - The purpose of this study is twofold:1.Conceptualize and empirically validate a multidimensional approach of Key Account Management Orientation(KAMO) and 2.Explore potential influences on different dimensions of KAM effectiveness.
AB - The purpose of this study is twofold:1.Conceptualize and empirically validate a multidimensional approach of Key Account Management Orientation(KAMO) and 2.Explore potential influences on different dimensions of KAM effectiveness.
KW - key account management
KW - orientation
KW - implications
KW - empirical examination
UR - http://www.globalsalesscienceinstitute.org/conference/
M3 - Paper
ER -