Key account management orientation and its implications: a conceptual and empirical examination

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Conference

Conference38th EMAC Annual Conference 2009
CountryFrance
CityAudencia Nantes
Period2/06/09 → …

Cite this

Tzempelikos, N., & Gounaris, S. (2009). Key account management orientation and its implications: a conceptual and empirical examination. 38th EMAC Annual Conference 2009, Audencia Nantes, France.
Tzempelikos, Nektarios ; Gounaris, Spiros. / Key account management orientation and its implications : a conceptual and empirical examination. 38th EMAC Annual Conference 2009, Audencia Nantes, France.
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language = "English",
note = "38th EMAC Annual Conference 2009 ; Conference date: 02-06-2009",

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Tzempelikos, N & Gounaris, S 2009, 'Key account management orientation and its implications: a conceptual and empirical examination' 38th EMAC Annual Conference 2009, Audencia Nantes, France, 2/06/09, .

Key account management orientation and its implications : a conceptual and empirical examination. / Tzempelikos, Nektarios; Gounaris, Spiros.

2009. 38th EMAC Annual Conference 2009, Audencia Nantes, France.

Research output: Contribution to conferenceProceeding

TY - CONF

T1 - Key account management orientation and its implications

T2 - a conceptual and empirical examination

AU - Tzempelikos, Nektarios

AU - Gounaris, Spiros

PY - 2009

Y1 - 2009

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

ER -

Tzempelikos N, Gounaris S. Key account management orientation and its implications: a conceptual and empirical examination. 2009. 38th EMAC Annual Conference 2009, Audencia Nantes, France.