Key account management orientation and its implications: a conceptual and empirical examination

Original language	English
Publication status	Published - 2009
Event	38th EMAC Annual Conference 2009 - Audencia Nantes, France Duration: 2 Jun 2009 → …

Conference

Conference	38th EMAC Annual Conference 2009
Country/Territory	France
City	Audencia Nantes
Period	2/06/09 → …

Other files and links

• http://www.emac-online.org/r/default.asp?iId=FMLGJL

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Tzempelikos, N., & Gounaris, S. (2009). Key account management orientation and its implications: a conceptual and empirical examination. 38th EMAC Annual Conference 2009, Audencia Nantes, France.

Tzempelikos, Nektarios ; Gounaris, Spiros. / Key account management orientation and its implications : a conceptual and empirical examination. 38th EMAC Annual Conference 2009, Audencia Nantes, France.

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title = "Key account management orientation and its implications: a conceptual and empirical examination",

author = "Nektarios Tzempelikos and Spiros Gounaris",

year = "2009",

language = "English",

note = "38th EMAC Annual Conference 2009 ; Conference date: 02-06-2009",

}

Tzempelikos, N & Gounaris, S 2009, 'Key account management orientation and its implications: a conceptual and empirical examination', 38th EMAC Annual Conference 2009, Audencia Nantes, France, 2/06/09.

Key account management orientation and its implications: a conceptual and empirical examination. / Tzempelikos, Nektarios; Gounaris, Spiros.
2009. 38th EMAC Annual Conference 2009, Audencia Nantes, France.

Research output: Contribution to conference › Proceeding › peer-review

TY - CONF

T1 - Key account management orientation and its implications

T2 - 38th EMAC Annual Conference 2009

AU - Tzempelikos, Nektarios

AU - Gounaris, Spiros

PY - 2009

Y1 - 2009

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

Y2 - 2 June 2009

ER -

Tzempelikos N, Gounaris S. Key account management orientation and its implications: a conceptual and empirical examination. 2009. 38th EMAC Annual Conference 2009, Audencia Nantes, France.