Key account management orientation and its implications: a conceptual and empirical examination

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Original languageEnglish
Publication statusPublished - 2009
Event38th EMAC Annual Conference 2009 - Audencia Nantes, France
Duration: 2 Jun 2009 → …

Conference

Conference38th EMAC Annual Conference 2009
CountryFrance
CityAudencia Nantes
Period2/06/09 → …

Cite this

Tzempelikos, N., & Gounaris, S. (2009). Key account management orientation and its implications: a conceptual and empirical examination. 38th EMAC Annual Conference 2009, Audencia Nantes, France.