Key account management orientation and its implications: a conceptual and empirical examination

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceedingpeer-review

Original languageEnglish
Publication statusPublished - 2009
Event38th EMAC Annual Conference 2009 - Audencia Nantes, France
Duration: 2 Jun 2009 → …

Conference

Conference38th EMAC Annual Conference 2009
CountryFrance
CityAudencia Nantes
Period2/06/09 → …

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