Key Account Management in an Arab Context

Research output: Thesis › Doctoral Thesis

Original language	English
Qualification	PhD
Awarding Institution	Cranfield University
Supervisors/Advisors	Ryals, Lynette J., Supervisor, External person Davies, Iain, Supervisor
Award date	6 Jul 2012
Place of Publication	Cranfield
Publisher	Cranfield University
Publication status	Published - 1 Jul 2012

Keywords

@phdthesis{0f4c0320fa604590b8a9dc06a6d35f65,

title = "Key Account Management in an Arab Context",

keywords = "account management, developing economies",

author = "\{Baddar A Husan\}, Fawaz",

year = "2012",

month = jul,

day = "1",

language = "English",

publisher = "Cranfield University",

address = "United Kingdom",

school = "Cranfield University",

}