Key account management effectiveness – a pilot relationship marketing perspective

Spiros Gounaris, Nektarios Tzempelikos

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at key account management effectiveness – a pilot relationship marketing perspective

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Fingerprint

Management effectiveness
Key account management

Keywords

  • key account management
  • effectiveness
  • pilot relationship
  • marketing perspective

Cite this

Gounaris, S., & Tzempelikos, N. (2007). Key account management effectiveness – a pilot relationship marketing perspective. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.
Gounaris, Spiros ; Tzempelikos, Nektarios. / Key account management effectiveness – a pilot relationship marketing perspective. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.
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title = "Key account management effectiveness – a pilot relationship marketing perspective",
abstract = "This paper looks at key account management effectiveness – a pilot relationship marketing perspective",
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author = "Spiros Gounaris and Nektarios Tzempelikos",
year = "2007",
month = "5",
language = "English",
note = "36th EMAC Annual Conference 2007, EMAC ; Conference date: 22-05-2007 Through 25-05-2007",
url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

}

Gounaris, S & Tzempelikos, N 2007, 'Key account management effectiveness – a pilot relationship marketing perspective' 36th EMAC Annual Conference 2007, Reykjavik, Iceland, 22/05/07 - 25/05/07, .

Key account management effectiveness – a pilot relationship marketing perspective. / Gounaris, Spiros; Tzempelikos, Nektarios.

2007. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.

Research output: Contribution to conferenceProceeding

TY - CONF

T1 - Key account management effectiveness – a pilot relationship marketing perspective

AU - Gounaris, Spiros

AU - Tzempelikos, Nektarios

PY - 2007/5

Y1 - 2007/5

N2 - This paper looks at key account management effectiveness – a pilot relationship marketing perspective

AB - This paper looks at key account management effectiveness – a pilot relationship marketing perspective

KW - key account management

KW - effectiveness

KW - pilot relationship

KW - marketing perspective

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

ER -

Gounaris S, Tzempelikos N. Key account management effectiveness – a pilot relationship marketing perspective. 2007. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.