Key account management effectiveness – a pilot relationship marketing perspective

Spiros Gounaris, Nektarios Tzempelikos

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at key account management effectiveness – a pilot relationship marketing perspective
Original languageEnglish
Publication statusPublished - May 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • key account management
  • effectiveness
  • pilot relationship
  • marketing perspective

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  • Cite this

    Gounaris, S., & Tzempelikos, N. (2007). Key account management effectiveness – a pilot relationship marketing perspective. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.