Abstract
| Language | English |
|---|---|
| Title of host publication | New Directions in Critical Marketing Studies |
| Editors | Mark Tadajewski, Robert Cluley |
| Pages | 155-168 |
| Number of pages | 14 |
| Volume | IV |
| Publication status | Published - Oct 2013 |
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Keywords
- Islamic consumption
- marketing
- critical perspective
- Islamic marketing
Cite this
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Islamic marketing : insights from a critical perspective. / Jafari, Aliakbar.
New Directions in Critical Marketing Studies. ed. / Mark Tadajewski; Robert Cluley. Vol. IV 2013. p. 155-168.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Islamic marketing
T2 - insights from a critical perspective
AU - Jafari, Aliakbar
PY - 2013/10
Y1 - 2013/10
N2 - This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.
AB - This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.
KW - Islamic consumption
KW - marketing
KW - critical perspective
KW - Islamic marketing
UR - http://www.sagepub.com/books/Book241103/toc
M3 - Chapter
SN - 9781446273265
VL - IV
SP - 155
EP - 168
BT - New Directions in Critical Marketing Studies
A2 - Tadajewski, Mark
A2 - Cluley, Robert
ER -