Islamic marketing: insights from a critical perspective

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.
LanguageEnglish
Title of host publicationNew Directions in Critical Marketing Studies
EditorsMark Tadajewski, Robert Cluley
Pages155-168
Number of pages14
VolumeIV
Publication statusPublished - Oct 2013

Fingerprint

Critical perspective
Marketing
Muslims
Islam
Market dynamics
Marketing practices
Reflexivity
Marketing theory

Keywords

  • Islamic consumption
  • marketing
  • critical perspective
  • Islamic marketing

Cite this

Jafari, A. (2013). Islamic marketing: insights from a critical perspective. In M. Tadajewski, & R. Cluley (Eds.), New Directions in Critical Marketing Studies (Vol. IV, pp. 155-168)
Jafari, Aliakbar. / Islamic marketing : insights from a critical perspective. New Directions in Critical Marketing Studies. editor / Mark Tadajewski ; Robert Cluley. Vol. IV 2013. pp. 155-168
@inbook{c0acd3496a214c0383659a3ca7185c4c,
title = "Islamic marketing: insights from a critical perspective",
abstract = "This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.",
keywords = "Islamic consumption, marketing, critical perspective, Islamic marketing",
author = "Aliakbar Jafari",
year = "2013",
month = "10",
language = "English",
isbn = "9781446273265",
volume = "IV",
pages = "155--168",
editor = "Tadajewski, {Mark } and Cluley, {Robert }",
booktitle = "New Directions in Critical Marketing Studies",

}

Jafari, A 2013, Islamic marketing: insights from a critical perspective. in M Tadajewski & R Cluley (eds), New Directions in Critical Marketing Studies. vol. IV, pp. 155-168.

Islamic marketing : insights from a critical perspective. / Jafari, Aliakbar.

New Directions in Critical Marketing Studies. ed. / Mark Tadajewski; Robert Cluley. Vol. IV 2013. p. 155-168.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Islamic marketing

T2 - insights from a critical perspective

AU - Jafari, Aliakbar

PY - 2013/10

Y1 - 2013/10

N2 - This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

AB - This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

KW - Islamic consumption

KW - marketing

KW - critical perspective

KW - Islamic marketing

UR - http://www.sagepub.com/books/Book241103/toc

M3 - Chapter

SN - 9781446273265

VL - IV

SP - 155

EP - 168

BT - New Directions in Critical Marketing Studies

A2 - Tadajewski, Mark

A2 - Cluley, Robert

ER -

Jafari A. Islamic marketing: insights from a critical perspective. In Tadajewski M, Cluley R, editors, New Directions in Critical Marketing Studies. Vol. IV. 2013. p. 155-168