Islamic marketing: insights from a critical perspective

Research output: Contribution to journalArticle

53 Citations (Scopus)

Abstract

This paper seeks to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

LanguageEnglish
Pages22-34
Number of pages13
JournalJournal of Islamic Marketing
Volume3
Issue number1
DOIs
Publication statusPublished - 2012

Fingerprint

Critical perspective
Marketing
Muslims
Islam
Market dynamics
Marketing practices
Reflexivity
Marketing theory

Keywords

  • islam
  • islamic marketing
  • critical perspective
  • marketing
  • markets

Cite this

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Islamic marketing : insights from a critical perspective. / Jafari, Aliakbar.

In: Journal of Islamic Marketing, Vol. 3, No. 1, 2012, p. 22-34.

Research output: Contribution to journalArticle

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