Is there more to sales than inertia? marketing activities, purchase intentions, and sales

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Unpublished - Jul 2009
Event	Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009 http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Conference	Academy of Marketing Science – 14th Biennial World Marketing Congress 2009
Country/Territory	Norway
City	Oslo
Period	22/07/09 → 25/07/09
Other	Marketing in Transition: Scarcity, Globalism, & Sustainability
Internet address	http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Keywords

@conference{67fec063ed104a9097b384378b367fe9,

title = "Is there more to sales than inertia? marketing activities, purchase intentions, and sales",

keywords = "marketing, sales, intertia, purchasing intentions",

author = "H. Evanschitzky and David Woisetschl{\"a}ger and A. Eiting",

year = "2009",

month = jul,

language = "English",

note = "Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",

url = "http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf",

}

TY - CONF

T1 - Is there more to sales than inertia? marketing activities, purchase intentions, and sales

AU - Evanschitzky, H.

AU - Woisetschläger, David

AU - Eiting, A.

PY - 2009/7

Y1 - 2009/7

KW - marketing

KW - sales

KW - intertia

KW - purchasing intentions

M3 - Paper

T2 - Academy of Marketing Science – 14th Biennial World Marketing Congress 2009

Y2 - 22 July 2009 through 25 July 2009

ER -