Is there more to sales than inertia? marketing activities, purchase intentions, and sales

H. Evanschitzky, David Woisetschläger, A. Eiting

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - Jul 2009
EventAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway
Duration: 22 Jul 200925 Jul 2009
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Conference

ConferenceAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09
OtherMarketing in Transition: Scarcity, Globalism, & Sustainability
Internet address

Keywords

  • marketing
  • sales
  • intertia
  • purchasing intentions

Cite this

Evanschitzky, H., Woisetschläger, D., & Eiting, A. (2009). Is there more to sales than inertia? marketing activities, purchase intentions, and sales. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.
Evanschitzky, H. ; Woisetschläger, David ; Eiting, A. / Is there more to sales than inertia? marketing activities, purchase intentions, and sales. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.
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note = "Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",
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Evanschitzky, H, Woisetschläger, D & Eiting, A 2009, 'Is there more to sales than inertia? marketing activities, purchase intentions, and sales' Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway, 22/07/09 - 25/07/09, .

Is there more to sales than inertia? marketing activities, purchase intentions, and sales. / Evanschitzky, H.; Woisetschläger, David; Eiting, A.

2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Is there more to sales than inertia? marketing activities, purchase intentions, and sales

AU - Evanschitzky, H.

AU - Woisetschläger, David

AU - Eiting, A.

PY - 2009/7

Y1 - 2009/7

KW - marketing

KW - sales

KW - intertia

KW - purchasing intentions

M3 - Paper

ER -

Evanschitzky H, Woisetschläger D, Eiting A. Is there more to sales than inertia? marketing activities, purchase intentions, and sales. 2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.