Is there more to sales than inertia? marketing activities, purchase intentions, and sales

H. Evanschitzky, David Woisetschläger, A. Eiting

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - Jul 2009
EventAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway
Duration: 22 Jul 200925 Jul 2009
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Conference

ConferenceAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09
OtherMarketing in Transition: Scarcity, Globalism, & Sustainability
Internet address

Keywords

  • marketing
  • sales
  • intertia
  • purchasing intentions

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