Is straight the new queer? David Beckham and the dialectics of celebrity

Momin Rahman

    Research output: Contribution to journalArticle

    Abstract

    In his book, Understanding Celebrity (2004), Turner provides a comprehensive overview of the vast literature which has developed on issues of celebrity and fame, painting a broad picture of concerns divided between the significance of the apparent explosion in celebrity 'culture' and the focus on celebrities themselves. Within the literature on the social significance of celebrity culture, we can discern two key themes. First, celebrity culture is a manifestation of globalised commodity consumerism in advanced capitalism and second, its social function as a system of meanings and values which is supplanting traditional resources for self and social identities in late modern culture, including structures such as class, gender/sexuality, ethnicity and nationality. Whilst the authors mentioned above both draw on and contribute to these arguments, their focus remains broad, citing Beckham as a key manifestation of the complex interdependence between globalised sports and media industries, and transformations in gender and consumption. For example, although Cashmore's book is solidly researched on the impact of media finance on football and has a sound argument on the significance of consumerism, he is prone to generalisations about the transformations in masculinity and celebrity culture which he suggests are central to understanding Beckham's significance.
    LanguageEnglish
    JournalM/C Journal
    Volume7
    Issue number5
    Publication statusPublished - 2004

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    VIP
    dialectics
    media industry
    social function
    gender
    nationality
    interdependence
    masculinity
    commodity
    capitalist society
    sexuality
    Sports
    finance
    ethnicity
    resources
    Values

    Keywords

    • david beckham
    • femininity
    • masculinity
    • sexual politics
    • gender
    • celebrity culture

    Cite this

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    abstract = "In his book, Understanding Celebrity (2004), Turner provides a comprehensive overview of the vast literature which has developed on issues of celebrity and fame, painting a broad picture of concerns divided between the significance of the apparent explosion in celebrity 'culture' and the focus on celebrities themselves. Within the literature on the social significance of celebrity culture, we can discern two key themes. First, celebrity culture is a manifestation of globalised commodity consumerism in advanced capitalism and second, its social function as a system of meanings and values which is supplanting traditional resources for self and social identities in late modern culture, including structures such as class, gender/sexuality, ethnicity and nationality. Whilst the authors mentioned above both draw on and contribute to these arguments, their focus remains broad, citing Beckham as a key manifestation of the complex interdependence between globalised sports and media industries, and transformations in gender and consumption. For example, although Cashmore's book is solidly researched on the impact of media finance on football and has a sound argument on the significance of consumerism, he is prone to generalisations about the transformations in masculinity and celebrity culture which he suggests are central to understanding Beckham's significance.",
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    Is straight the new queer? David Beckham and the dialectics of celebrity. / Rahman, Momin.

    In: M/C Journal, Vol. 7, No. 5, 2004.

    Research output: Contribution to journalArticle

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    AB - In his book, Understanding Celebrity (2004), Turner provides a comprehensive overview of the vast literature which has developed on issues of celebrity and fame, painting a broad picture of concerns divided between the significance of the apparent explosion in celebrity 'culture' and the focus on celebrities themselves. Within the literature on the social significance of celebrity culture, we can discern two key themes. First, celebrity culture is a manifestation of globalised commodity consumerism in advanced capitalism and second, its social function as a system of meanings and values which is supplanting traditional resources for self and social identities in late modern culture, including structures such as class, gender/sexuality, ethnicity and nationality. Whilst the authors mentioned above both draw on and contribute to these arguments, their focus remains broad, citing Beckham as a key manifestation of the complex interdependence between globalised sports and media industries, and transformations in gender and consumption. For example, although Cashmore's book is solidly researched on the impact of media finance on football and has a sound argument on the significance of consumerism, he is prone to generalisations about the transformations in masculinity and celebrity culture which he suggests are central to understanding Beckham's significance.

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