Iranian hospitality: from caravanserai to bazaar to reporting symbolic experience

Kevin D. O'Gorman, Richard C. Prentice

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    This paper reports case studies seeking to address one of the great problems of social science: namely, the extent to which is it possible or desirable accurately to report conscious experience (Hulburt & Scwitzgebel 2007). An interpretive ethnographic approach is used to address this problem. Caravanserais and bazaars in Iran have always offered multi-sensual experiences and represented aspects of symbolic interaction, as well as facilitating physical exchange, between travellers and locals. This is true in their origins, in their nineteenth and twentieth century usage, and in their contemporary roles which increasingly include heritage tourism accommodation or heritage retailing. Using two case studies the paper explores the role that hospitality has played and shows that it has been fundamental to their evolution and remains so, particularly for the commercial caravanserais and tea houses which now exist as refurbished heritage accommodation and restaurants.
    Original languageEnglish
    Number of pages11
    Publication statusPublished - 11 Oct 2008
    EventEuroCHRIE 2008 Congress - Dubai, United Arab Emirates
    Duration: 11 Oct 200814 Oct 2008


    ConferenceEuroCHRIE 2008 Congress
    CityDubai, United Arab Emirates


    • interpretive ethnography
    • laddering
    • Iran
    • bazaars
    • caravanserais
    • hospitality


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    • Iranian Hospitality & Tourism

      O'Gorman, K. D.

      1/09/07 → …

      Project: Non-funded project

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