Investigating the influence of values on consumers’ perceptions of brand personality

Research output: Contribution to conferenceSpeech

Abstract

This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

Other

OtherPhD Day in the University of Edinburgh Business School
CountryUnited Kingdom
CityEdinburgh
Period18/05/12 → …

Fingerprint

Business schools
Edinburgh
Consumer perceptions
Brand personality

Keywords

  • consumer perceptions
  • brand perceptions
  • brand personality

Cite this

Karampela, M. (2012). Investigating the influence of values on consumers’ perceptions of brand personality. PhD Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.
Karampela, Maria. / Investigating the influence of values on consumers’ perceptions of brand personality. PhD Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.
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abstract = "This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.",
keywords = "consumer perceptions, brand perceptions, brand personality",
author = "Maria Karampela",
year = "2012",
language = "English",
note = "PhD Day in the University of Edinburgh Business School ; Conference date: 18-05-2012",

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Karampela, M 2012, 'Investigating the influence of values on consumers’ perceptions of brand personality' PhD Day in the University of Edinburgh Business School, Edinburgh, United Kingdom, 18/05/12, .

Investigating the influence of values on consumers’ perceptions of brand personality. / Karampela, Maria.

2012. PhD Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.

Research output: Contribution to conferenceSpeech

TY - CONF

T1 - Investigating the influence of values on consumers’ perceptions of brand personality

AU - Karampela, Maria

PY - 2012

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N2 - This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

AB - This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

KW - consumer perceptions

KW - brand perceptions

KW - brand personality

UR - http://www.business-school.ed.ac.uk/phd

M3 - Speech

ER -

Karampela M. Investigating the influence of values on consumers’ perceptions of brand personality. 2012. PhD Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.