Abstract
This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.
| Original language | English |
|---|---|
| Publication status | Unpublished - 2012 |
| Event | PhD Day in the University of Edinburgh Business School - Edinburgh, United Kingdom Duration: 18 May 2012 → … |
Other
| Other | PhD Day in the University of Edinburgh Business School |
|---|---|
| Country/Territory | United Kingdom |
| City | Edinburgh |
| Period | 18/05/12 → … |
Keywords
- consumer perceptions
- brand perceptions
- brand personality