Investigating the extraordinary

Viktor Dörfler, Marc Stierand

Research output: Contribution to conferencePaperpeer-review


This paper is the first step towards establishing the investigation of the extraordinary as a valid method of research in the field of business research and hopefully beyond. We list sev-eral ways in which investigation of outliers is used; i.e. if we are interested specifically in rare phenomena represented by outliers; when trying to gain general knowledge by examining ir-regular instances that expose particular characteristics of the topic under scrutiny; and as a way of strengthening an argument by showing it to be valid for outliers as well. As the ex-traordinary are outliers themselves, the reasons for investigating outliers apply to extraordi-nary as well. After this we take several research projects that focus on the extraordinary under closer examination; this way finding additional reason for investigating the extraordinary be-yond those reasons given for the outliers. This leads us to the world of Platonic ideas; in which the extraordinary is defined.
Original languageEnglish
Publication statusPublished - 15 Sep 2009
EventBritish Academy of Management Conference 2009 - Brighton, United Kingdom
Duration: 15 Sep 200917 Sep 2009


ConferenceBritish Academy of Management Conference 2009
CityBrighton, United Kingdom


  • knowledge
  • phenomenology
  • business research
  • management

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