Investigating international strategic brand management and export performance outcomes in the B2B context

Keith Pyper, Anne Marie Doherty, Spiros Gounaris, Alan Wilson

Marketing

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

251 Downloads (Pure)

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- Last Name(descending)

Alan Wilson
- alan.wilsonstrath.acuk
- Energy
- Measurement, Digital and Enabling Technologies
- Marketing - Visiting Professor
Person: Visiting Professor