Investigating brand personality perceptions and preferences: the influence of higher-order goals

Maria Karampela; Angela Tregear; Jake Ansell; Susan Dunnett

Investigating brand personality perceptions and preferences: the influence of higher-order goals

Maria Karampela
, Angela Tregear
, Jake Ansell
, Susan Dunnett

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper discusses investigating brand personality perceptions and preferences

Original language	English
Publication status	Unpublished - Sept 2013
Event	International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research" - University of Edinburgh Business School, Scotland, Edinburgh, United Kingdom Duration: 19 Sept 2013 → 20 Sept 2013

Conference

Conference	International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research"
Country/Territory	United Kingdom
City	Edinburgh
Period	19/09/13 → 20/09/13

Keywords

marketing
brands
brand personality
brand perceptions

Cite this

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title = "Investigating brand personality perceptions and preferences: the influence of higher-order goals",

abstract = "This paper discusses investigating brand personality perceptions and preferences",

keywords = "marketing, brands, brand personality, brand perceptions",

author = "Maria Karampela and Angela Tregear and Jake Ansell and Susan Dunnett",

year = "2013",

month = sep,

language = "English",

note = "International Research Conference in Marketing: {"}Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research{"} ; Conference date: 19-09-2013 Through 20-09-2013",

}

Investigating brand personality perceptions and preferences: the influence of higher-order goals. / Karampela, Maria; Tregear, Angela; Ansell, Jake et al.
2013. Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Investigating brand personality perceptions and preferences

T2 - International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research"

AU - Karampela, Maria

AU - Tregear, Angela

AU - Ansell, Jake

AU - Dunnett, Susan

PY - 2013/9

Y1 - 2013/9

N2 - This paper discusses investigating brand personality perceptions and preferences

AB - This paper discusses investigating brand personality perceptions and preferences

KW - marketing

KW - brands

KW - brand personality

KW - brand perceptions

UR - http://marketingconferenceinuoebs.wordpress.com/programme-2/

M3 - Paper

Y2 - 19 September 2013 through 20 September 2013

ER -

Investigating brand personality perceptions and preferences: the influence of higher-order goals

Abstract

Conference

Keywords

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Cite this