Abstract
This paper discusses investigating brand personality perceptions and preferences
Original language | English |
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Publication status | Unpublished - Sept 2013 |
Event | International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research" - University of Edinburgh Business School, Scotland, Edinburgh, United Kingdom Duration: 19 Sept 2013 → 20 Sept 2013 |
Conference
Conference | International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research" |
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Country/Territory | United Kingdom |
City | Edinburgh |
Period | 19/09/13 → 20/09/13 |
Keywords
- marketing
- brands
- brand personality
- brand perceptions