Investigating brand personality perceptions and preferences: the influence of higher-order goals

Maria Karampela, Angela Tregear, Jake Ansell, Susan Dunnett

Research output: Contribution to conferencePaper

Abstract

This paper discusses investigating brand personality perceptions and preferences

Conference

ConferenceInternational Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research"
CountryUnited Kingdom
CityEdinburgh
Period19/09/1320/09/13

Fingerprint

Brand personality

Keywords

  • marketing
  • brands
  • brand personality
  • brand perceptions

Cite this

Karampela, M., Tregear, A., Ansell, J., & Dunnett, S. (2013). Investigating brand personality perceptions and preferences: the influence of higher-order goals. Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom.
Karampela, Maria ; Tregear, Angela ; Ansell, Jake ; Dunnett, Susan. / Investigating brand personality perceptions and preferences : the influence of higher-order goals. Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom.
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Karampela, M, Tregear, A, Ansell, J & Dunnett, S 2013, 'Investigating brand personality perceptions and preferences: the influence of higher-order goals' Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom, 19/09/13 - 20/09/13, .

Investigating brand personality perceptions and preferences : the influence of higher-order goals. / Karampela, Maria; Tregear, Angela; Ansell, Jake; Dunnett, Susan.

2013. Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Investigating brand personality perceptions and preferences

T2 - the influence of higher-order goals

AU - Karampela, Maria

AU - Tregear, Angela

AU - Ansell, Jake

AU - Dunnett, Susan

PY - 2013/9

Y1 - 2013/9

N2 - This paper discusses investigating brand personality perceptions and preferences

AB - This paper discusses investigating brand personality perceptions and preferences

KW - marketing

KW - brands

KW - brand personality

KW - brand perceptions

UR - http://marketingconferenceinuoebs.wordpress.com/programme-2/

M3 - Paper

ER -

Karampela M, Tregear A, Ansell J, Dunnett S. Investigating brand personality perceptions and preferences: the influence of higher-order goals. 2013. Paper presented at International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", Edinburgh, United Kingdom.