Introducción al marketing 3e

Translated title of the contribution: Introduction to Marketing 3e

Michael Harker, Philip Kotler, Gary Armstrong, Maria Merino, Teresa Pintado, Jose Juan, Ross Brennan

Research output: Book/ReportBook

Abstract

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
Translated title of the contributionIntroduction to Marketing 3e
Original languageSpanish
Number of pages500
Edition3rd
Publication statusPublished - 12 Apr 2011

Keywords

  • marketing

Cite this

Harker, M., Kotler, P., Armstrong, G., Merino, M., Pintado, T., Juan, J., & Brennan, R. (2011). Introducción al marketing 3e. (3rd ed.)